Case Study
D2C SKINCARE SPRINT.
Scaled creator-led traffic into profitable conversions in 60 days.
D2C skincare brand · Ecommerce · Creator-led acquisition
01 — Problem
Great creator awareness, weak conversion.
- The brand was investing in influencers and UGC, but most traffic stayed at the "window shopping" stage.
- Landing pages looked good but did not match the angles creators were using in their content.
- Reporting mixed organic and paid performance, making it hard to see where real ROI was coming from.
02 — Strategy
Treat creators as acquisition channels, not just awareness.
- Anchor the campaign around a small set of offers and angles that could work across creators and ads.
- Align messaging from creator content to landing experiences and email follow-ups.
- Define a clear measurement model for awareness, assisted conversions, and last-click performance.
03 — Execution
Clear steps, focused
on performance.
Funnel redesign
We rebuilt landing flows to match creator hooks — addressing objections, routines, and skin concerns in the same order viewers heard them.
Content system
We turned high-performing creator posts into reusable ads, on-site content, and email snippets instead of one-off assets.
Paid strategy
We structured paid campaigns around creator themes and audience intent, not just demographic targeting.
Ongoing optimisation
Every week, we tested hooks, offers, and on-site elements, keeping only the combinations that moved the numbers.
04 — Results
Clear, measurable movement in the right metrics.
uplift in on-site conversion rate from creator-driven sessions.
blended ROAS across creator and paid campaigns during the sprint.
new-customer growth compared with the prior 60-day period.
reduction in paid CAC on key prospecting and retargeting ad sets.
05 — Takeaways
What other brands
can borrow.
Treat creator content as part of your funnel, not just your reach strategy.
Landing page messaging should mirror what people actually heard in the content that sent them there.
Small, focused tests run weekly can compound into meaningful ROI in a short window.
Clear ownership of "the system" matters more than adding more isolated tactics.
Want similar results
for your brand?
We can help you design the right system — from creators and content to funnels and performance.